There's no such thing as a typical Wavelength experience, but the following case studies give an idea of how we provide creative and entertaining solutions to your needs.

Case Study #1

Mergers and Consolidations

Client:            Kraft DTS Division

Event:            National Sales Meeting

Problem:       How to quickly and effectively deal with issues left over

                      from a recent merger so attention can be refocused on the

                      meeting's key messages, and management's vision of the

                      future.

Solution:        A series of sketches that addressed frustrations,

                      dissipated tension, boosted moral, and energized the

                      audience between a series of traditional presentations by 

                      Kraft's department heads.

Problem

We've known for years at Wavelength that humor is the best tool for reducing tension, building morale, and creating an atmosphere of collaboration and communication. Luckily Kraft took our word for it. Kraft's recent merger with Nabisco created "a mega company with very successful brands and talented people, but two very divergent cultures."

Solution

Wavelength tackled the issues surrounding the merger quickly and soundly with a hilarious sketch called Inner Thoughts, a scene that gave voice to the very specific concerns, complaints, and insecurities of the audience. The sketch was interrupted several times by lengthy applause and laughter. By acknowledging and honoring their audiences' concerns right off the bat, Kraft immediately diffused the tension and built a bridge of trust and respect that permeated the entire event. 

Over the next two days, Wavelength returned frequently to "foam the runway" for speakers with parodies of Jeopardy, Austin Powers and our musical improvisation, Madrigal. As is usually the case, each subsequent appearance by Wavelength was greeted by a palpable sense of anticipation and appreciation.

Result

Kraft's V.P. of DTS approached us at the meeting's end and said, 

"I don't know if you people know what you've done for this division. You've really cleared the air and put the issues on the table. I can honestly say people walked in the door with skepticism and walked out feeling good about where weâre headed." 

Because of Kraft DTS' success in completing the merger, they are now consulting other divisions making the transition. Their first recommendation, hire Wavelength.

Case Study #2

Whose Brand Is It Anyway?

Client:           Maritz.

Event:           Company Picnic

Problem:       Share new branding information with employees at annual

                     picnic without spoiling the party.

Solution:       "Whose Brand Is It Anyway?" A mostly improvised show

                      based on the popular television show "Whose Line Is It

                      Anyway?"

Problem

One of the benefits Wavelength offers is quick turnaround. Our "Who's Brand Is It Anyway?" solution is a case in point. We received a call from Maritz about three weeks before deadline. They were having a company picnic and were looking to use the opportunity to introduce a new branding policy. The chance to reach so many of their employees was irresistible. At the same time they realized the need to preserve the relaxed, collegial atmosphere for which the picnic is known. They thought it best if the information could be presented in the form of entertainment.

Enter Wavelength.

Solution

We quickly agreed upon a 40 minute, "Whose Line Is It Anyway" styled presentation, featuring our ensemble's famous improvisation abilities. We knew the key to success would be our ability to engage the entire audience, which included spouses and non-employees, while at the same time delivering key messages to Maritz personnel. We chose improvisational formats (games) that would allow us to seamlessly "drop in" key points and slogans to drive home the new brand identity.

Result

An unqualified success. The two performances played to packed houses and earned standing ovations. The audience loved the improvisation and eagerly played along. More importantly, the new brand identity was the star of the show. Maritz was able to utilize the picnic to their advantage, marrying a community-building event with a branding initiative. Now thatâs productivity.